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Heather Presley-Cowen

HOUSING SYSTEMS STRATEGIST

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I spent 25 years learning

how to finance housing.​

Then I realized we needed to​

rethink

how we produce it.

I'm Heather Presley-Cowen, a housing systems strategist and inventor of the H.O.M.E. Method. I help people see housing differently—and discover what's possible when markets, capital, and communities work together.

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Heather Presley-Cowen

Housing systems strategist H.O.M.E. Method inventor

THE BIG IDEA

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What if the housing shortage isn’t simply a housing problem?

We talk about zoning, subsidies, construction costs, mortgage rates, and developers as though one of these is the answer. But in many communities, the real challenge is getting the right people, resources, information, and opportunities working together.​​

Housing affordability is not just a financing problem.

It is a systems challenge.

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SEE THE WHOLE NEIGHBORHOOD.

Not just the individual project.

THE EVOLUTION

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From Capital Stacker to

Housing Factory Architect

01

The Capital Stacker

Solving complex development financing challenges through innovative combinations of public and private resources.

02

The Systems Thinker

Recognizing the need to coordinate housing markets, demand, financing, development capacity, and community leadership.

03

The Housing Factory Architect

Creating repeatable systems that help communities move from housing strategies to housing production and continuous improvement.

THE H.O.M.E. METHOD​

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Housing doesn't happen by accident.

It happens when the system works.

01

Housing Strategy

Understand the market and identify the opportunities.

02

Housing Production

Translate market intelligence and site opportunities into testable production plans.

The H.O.M.E. Method is a structured approach to understanding housing markets, activating the marketplace, testing production opportunities, and building sustainable local production capacity.

Discover the full system at MakingHousingAffordable.com

03

Housing Factory

Establish the local operating capacity to coordinate, manage, and continuously improve housing production.

IDEAS & INSIGHT

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The Housing Constituency

A conversation about what happens when communities stop treating housing as a collection of disconnected problems and start building systems that work.

THE WORK IN ACTION

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Ideas are powerful.
Systems put them to work.

FOR COMMUNITY LEADERS & PRODUCTION PARTNERS

Making Housing Affordable

Understand your housing market and explore a coordinated path from local housing need to production.

FOR PEOPLE PREPARING FOR THEIR NEXT HOME

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Find housing readiness tools, financial education, and connections to resources that can help you move forward.

FOR RESIDENTS & COMMUNITY PARTNERS

Housing Resource Hub

Explore nonprofit housing programs, homeownership assistance, and opportunities for community investment.

FOR CURIOUS MINDS & BETTER CONVERSATIONS

The Housing Constituency

Read the ideas and questions behind a different approach to housing, markets, and what communities can make possible.

SPEAKING

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Let's Rethink

Housing Together.

I speak to leaders, organizations, and communities ready to move beyond familiar conversations about housing shortages and discover better ways to organize for results.

A SHARED SENSE OF POSSIBILITY

Housing is possible.

And when communities understand their potential, connect the right partners, and create systems built to deliver, remarkable things become possible.

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