Heather Presley-Cowen
HOUSING SYSTEMS STRATEGIST
I spent 25 years learning
how to finance housing.
Then I realized we needed to
rethink
how we produce it.
I'm Heather Presley-Cowen, a housing systems strategist and inventor of the H.O.M.E. Method. I help people see housing differently—and discover what's possible when markets, capital, and communities work together.

Heather Presley-Cowen
Housing systems strategist H.O.M.E. Method inventor
THE BIG IDEA
What if the housing shortage isn’t simply a housing problem?
We talk about zoning, subsidies, construction costs, mortgage rates, and developers as though one of these is the answer. But in many communities, the real challenge is getting the right people, resources, information, and opportunities working together.
Housing affordability is not just a financing problem.
It is a systems challenge.

SEE THE WHOLE NEIGHBORHOOD.
Not just the individual project.
THE EVOLUTION
From Capital Stacker to
Housing Factory Architect
01
The Capital Stacker
Solving complex development financing challenges through innovative combinations of public and private resources.
02
The Systems Thinker
Recognizing the need to coordinate housing markets, demand, financing, development capacity, and community leadership.
03
The Housing Factory Architect
Creating repeatable systems that help communities move from housing strategies to housing production and continuous improvement.
THE H.O.M.E. METHOD
Housing doesn't happen by accident.
It happens when the system works.
01
Housing Strategy
Understand the market and identify the opportunities.
02
Housing Production
Translate market intelligence and site opportunities into testable production plans.
The H.O.M.E. Method is a structured approach to understanding housing markets, activating the marketplace, testing production opportunities, and building sustainable local production capacity.
Discover the full system at MakingHousingAffordable.com
03
Housing Factory
Establish the local operating capacity to coordinate, manage, and continuously improve housing production.
IDEAS & INSIGHT
The Housing Constituency
A conversation about what happens when communities stop treating housing as a collection of disconnected problems and start building systems that work.
THE WORK IN ACTION
Ideas are powerful.
Systems put them to work.
FOR COMMUNITY LEADERS & PRODUCTION PARTNERS
Making Housing Affordable
Understand your housing market and explore a coordinated path from local housing need to production.
FOR PEOPLE PREPARING FOR THEIR NEXT HOME
Club 720
Find housing readiness tools, financial education, and connections to resources that can help you move forward.
FOR RESIDENTS & COMMUNITY PARTNERS
Housing Resource Hub
Explore nonprofit housing programs, homeownership assistance, and opportunities for community investment.
FOR CURIOUS MINDS & BETTER CONVERSATIONS
The Housing Constituency
Read the ideas and questions behind a different approach to housing, markets, and what communities can make possible.
![[Original size] Capital Stacker (10).png](https://static.wixstatic.com/media/b8f0a7_49ab1c2f900a4bb5b04f885adbc88459~mv2.png/v1/fill/w_88,h_88,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BOriginal%20size%5D%20Capital%20Stacker%20(10).png)





